Keyword: advertising format

Search Results (2)
Research Article
Native Advertising on TV: Effects of Ad Format and Media Context
Chad Whittle, Fei Xue
Online Journal of Communication and Media Technologies, Volume 8, Issue 3, July 2018, 203-214
DOI: https://doi.org/10.12973/ojcmt/2651
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Research Article
Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case
Rasime Ayhan Yilmaz, Mesude Canan Ozturk
Online Journal of Communication and Media Technologies, Volume 3, Issue 3, July 2013, 74-90
DOI: https://doi.org/10.29333/ojcmt/2435
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